At present, there is an observed apathy amongst students towards student politics. The aim of this solution was to engage and encourage students to run and vote in the 2014 by-elections.
The solution was based on redefining the word 'run' through popular song lyrics. The run campaign used lyrics from Bruce Springsteen's Born to Run as a play on the word 'run', while the vote campaign used Madonna's Express Yourself within a voting context. Use of playful, illustrated hand type convey an approachable tone of voice suitable to its student audience, engaging them in student politics in a non-confrontational and fun manner.